網路市場蓬勃發展
要在網路做到生意
已不是單純只需知網站平台、購物車工程、曝光這些事
從網路行銷事先的「洞察卡位」
每日如何省下「行政理單」時間
很容易被忽略，沒事的時候沒事
有事就是大事的「稅務」及「專利商標」
講座適合對象：
中小企業主、創業及準備新創的老闆
或行銷洞察、理單、稅務、專利商標有興趣之人
4大精彩實務議題：
洞察＋理單＋稅務＋專利&商標
l 守住賺的錢：新創必知報稅知識
講者：陳雅琪
現職：宏吉記帳士事務所 記帳士
不是逃稅，而是壓跟根本不知道
創業很辛苦，好不容易開始賺錢
別因不懂報稅，被罰到全部歸零
這種「痛」，就不要親自體驗了
而成立公司和工作室的好處？
怎麼最符合營運現況？
也會於此議題中，一併說明。
l 別出事才找人救：商標專利佈局
講者：林家均
現職：永旭國際智慧產權事務所 智慧財產權規劃師
創業辛苦研發出來的資產，最怕被偷拿走
創業辛苦產出行銷的素材，最怕被說侵權
保障自己、保護自己
商標與專利申請與法令
你不能不知！
l 2018網路數位行銷：在地商家
講者：郭晉宏
現職：藍笛工作室 行銷顧問
當大家的行銷都在紅海廝殺
企業是茫然跟著大家蝦攪和？
或是佈局洞察卡位！搶佔先機！
10年前的郵件行銷沒跟到？
8年前SEO網站卡位沒跟到？
6年前關鍵字廣告從沒跟到？
4年前粉絲團經營也沒跟到？
2年前便宜臉書廣又沒跟到？
Google新服務「在地商家」，
你跟上了沒？
這次再錯過，還要等到何時？
l 3小時變1分鐘：用程式來節省處理訂單時間
講者：呂復展
現職：豐遠資訊 工程總監
新創網路收到訂單是開心的
但整理訂單格式卻是痛苦的
隨著生意越好，撈單整理的時間越長
如果不只一個網路平台
所匯出的訂單格式都不一樣
每日光花在訂單整理的時間
就至少3小時以上！
整單系統(蝦皮為例)，
讓每日訂單行政整理時間
從3小時變1分鐘
省下來不知道幾倍的時間
可以去規劃多少更重要的事？
老闆必須知道的實務工具
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